Sightseer Image

Overview

Visiting new cities can often be overwhelming. Sightseer was designed to bridge the gap between locals and tourists. Amid economic disparities and gentrification in tourist destinations, this platform empowers local communities by enabling them to earn passive income while providing tourists with distinctive experiences. Now, travelers can discover the world from a local's perspective.

Role

UI/UX Design, User Research, Prototyping, Full Redesign

Duration

48 Hours

Team

Maciej Czapnik,
Elie Kon

Tools

Figma, Slack,
Photoshop

Recognition

Catalyst2023

Catalyst 2023 @ BU Forge Design Studio - 2nd place

The Problem

Many developing countries depend on tourism for their economy, but most of the revenue flows to large corporations, leading to further gentrification instead of supporting the local community. As a result, tourists often encounter high prices and inauthentic experiences.

The Solution

Create a platform that bridges the gap between locals and tourists: locals can curate self-guided tours to earn passive income, while tourists can benfefit from unique experiences, insider knowledge, and personalized adventures at their own pace, distinct from what large corporations can offer.

White Paper Research -

Local Communities see little benefit with tourism

According to Statista, tourism contributed roughly $5.8 trillion USD to the global economy in 2021. But how much of this contribution cycles through local communities? The United Nations Environmental Programme has found that for every $100 spent by a tourist, only $5 stays within the local economy. Majority of this money flows into the pockets of large corporations, who use these funds to continue gentrifying and changing the native landscape to appeal to tourists. As popular destinations continue to cater to short-term visitors, the locals are pushed aside as their history is erased away.

Customer Personas -

Drafting -

Sightseer User Flow

Feature 1

Feature 1

Tours of all filters and niche

Sightseer offers tours of all filters and niche. Locals will be able to curate their own tours, guiding visitors to their favorite spots.

Sightseer Home Gif

Feature 2

Tour Product Gif

Feature 2

Browse for unique experiences

Tourists will be able to browse unique, self guided tours. They can also see the tour guide's profile and send personal messages to ask questions.

Feature 3

Feature 3

Built in maps

Tourists can explore with ease with built in map, tour overview, contact with locals, pictures, reviews.

Sightseer Home Gif

Final Design

Sightseer Collage

Outcomes

We successfuly worked together to make our visions come to life in a short period of time. We competed in Boston's Annual Designathon and were so happy to be awarded 2nd place!

Next Steps

We have the potential to expand the app into a comprehensive travel platform, integrating features for rewards, flight bookings, and hotel reservations.